What if you had access to a £28.4bn market? Would you take the opportunity?

In 2019, the UK tourism industry was worth £120bn, with inbound markets providing £28.4bn and domestic markets providing £91.6bn. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend 3 times more than the domestic traveller?

VisitEngland would like to invite you to Taking England to the World - a virtual training programme which aims to help your business reach new customers and grow your revenue.

Taking England to the World has been created and is being delivered by industry experts providing information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.

With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will cover an overview of the key markets to England, defining and distributing your product offering, to building powerful relationships and creating engaging content.

Developed as part of the government’s £40M Discover England Fund, this free course is designed to equip you with the skills and foundations to develop and promote your product for sale in key markets.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

Register for your place.